Ok so 3 more posts today that I’ve dug up – I’m an information JUNKIE on this stuff lately. Give em a browse and let me know what ya reckon. They’re just from a few different sites I’ve been surfing lately that are generally good for information like this…
Brocade downgraded at Oppenheimer; analyst sees no good buyers despite talk of …
based network-gear maker despite a report in The Wall Street Journal a week ago saying the company is for sale. Hewlett-Packard Co. … Read More…
“The Sparrow Looks Up at the Machine” continues this bizarre mix of funk, science fiction, and folk: a throbbing bass line, wah pedals, military drum beat, … Read More…
Denver's mcdaniels might be a better version of Belichick
Real enough to beat the Cowboys and hand the Bengals their only loss. And how's this for real: Beat the Patriots, and mcdaniels will give Denver its first … Read More…
That’s all the news for today guys, so until next time, thanks for stopping by.
How you price your products has a tremendous impact on your business’ bottom line. That’s why you, as an online seller, need to find the pricing strategy that works for your web store and allows you to achieve your business goals.
Costly Mistakes
Bad pricing can have serious repercussions in the form of lost business and lost revenues, yet many e-tailers disregard its importance. Many new, and not so new, sellers seem prone to certain common mistakes:
•Not tracking the consequences of pricing decisions. Says Frank Luby, of http://Simon-Kucher.com, “In a lot of cases, people are making pricing decisions very information-starved.” You should be able to defend your prices with market research. Monitor the affect of pricing changes on your profit margins, so you know how to adjust your prices in the future.
•Trying to match or beat the lowest prices. A “lowest price” strategy is only practical if you have a sustainable cost advantage over your competitors. If you can’t maintain those super-low costs, you can’t afford to maintain super-low prices either.
•Using “standard markup” pricing. The problem with simply adding X dollars to your cost to determine your price is that you may be charging less than what your customers are willing to pay. Even a slightly higher price, with a small loss in sales volume, can result in significantly greater profits. Or your price tag may be too high, and generate much less business than if you had the right prices.
Proven Practices
So how should you be setting your prices? There are multiple strategies that work well, but whatever strategy you choose, keep the following in mind:
•Your pricing strategy should fit your business goal. For instance, if your goal is achieving a certain market share, your price points may be lower than if your goal is maximizing your profits.
•Your customers will have a price range in mind when they’re shopping. You don’t want to be drastically higher or lower than every other seller. If you’re dramatically higher, buyers may feel they can do better elsewhere. If you’re dramatically lower, they may feel suspicious and wonder what’s wrong with your products. Check out your competition, and see what they’re charging and how their products and services compare with your own.
•Pricing’s a trade-off. Buyers aren’t just paying for the product—they’re also paying for the value you add, whether in the form of convenience, better service, or faster delivery. You have to determine what benefits you bring to the table—versus your competitors—and what those commodities are worth to your customers, and adjust your pricing accordingly.
•No rule works every time—you’ll need to adapt your pricing to accommodate different products, target markets, and sales mediums. If you can’t afford expensive market research software right now, then take the above factors into consideration, and just experiment. Start high, try different price points, and see where your products sell best.
Don’t underestimate the power of pricing. It’s not impossible to find those ideal price points that will allow you to accomplish your business objectives. Says Luby, “All you’re really doing is finding a way to get (customers) to pay what they’re willing to pay and not leaving that money in their pockets.”
About The Author
Chris Malta and Robin Cowie of http://WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!
Schwinn 460 Elliptical Trainer Review
Just when everyone thought that Schwinn had pulled out all the stops with the Schwinn 430, no one knew that they would be able to engineer a model that will arguably beat it. Well they just have with the Schwinn 460 Elliptical Trainer.
The biggest difference with the Schwinn 460 elliptical trainer is the new Variable Stride Technology allowing you to adjust the stride length by applying pressure with your feet on the pedals, without having to step off the machine. Stride length can be adjusted from 2 to 26 inches so finding your comfort zone is extremely easy once you get the hang of it.
In comparison with other elliptical machines within the affordable range, the Schwinn 460 is well constructed, made from higher graded steel than the 430. Even with its smaller footprint on much bigger, more expensive elliptical machines, the 460 holds up extremely well on stability.
After assembly, which usually takes only a couple of hours, the initial observations are the compactness; the solid rubber coated/slip resistant pedals and the ergonomic design of the handles.
The Schwinn 460 elliptical trainer console houses a backlit touch screen which is not only very simple to use but it very intuitive and easy to read. It will display the usual speed, time, distance, calories and level and makes workouts simple and easy to perform. The manual mode is self explanatory but there are also 16 programs, two of which are customizable for 2 users. This is quite a cool feature as it keeps track of your total usage per user and the display will indicate what kind of stride you need to perform during the pre-programmed workout.
With the variable stride and usual functioning of elliptical machines, the Schwinn 460 elliptical trainer is extremely versatile. For cardio fitness, high intensity interval training is easily possible for effective calorie burn but with the 16 resistance levels, resistance training is also possible. There are heart rate sensors in the hand grips but the heart rate monitoring strap provided is instantaneous and is a feature you normally would only find on more premium ellipticals.
On the practical side, the water bottle holder is conveniently positioned and the built-in 3 speed fan works extremely well during th
1000
e more intense workouts.
Pros – Versatile, Construction, Value, Compact, Variable Stride
Cons – Warranty
The Schwinn 430 is already a top seller with home users, so it is quite apparent that with all the upgrades on the 460, that these elliptical machines will prove a fantastic investment also. If you are looking for an elliptical that is affordable but is also extremely versatile to facilitate all kinds of cardio workouts, then look no further than the Schwinn 460 elliptical trainer.
By: Simon P
Article Directory: http://www.articledashboard.com
Simon P is currently the author of www.elliptical-machines.net and is dedicated to providing fresh information and product reviews on everything about elliptical machines. There is no need to doubt elliptical machines so why not join every other home elliptical user and click here for more FREE information. You have nothing to lose but weight!
Mail this post